Supply Chain Stories
Supply Chain Stories is a series of recorded interviews with Chief Supply Chain Officers to provide advice, guidance and mentorship to the Supply Chain community.
Sami Naffakh, ex Chief Supply Chain Officer, Reckitt, Arla Foods
Sam Berke, Head of Global Supply Chain Search at Pod Talent spoke with Sami Naffakh, whose extensive career spans senior roles at Unilever, Danone, Estee Lauder, Arla Foods, and Reckitt.
Key Advice from Sami Naffakh
1. Build a Broad Foundation Early
"Start by developing a wide base of skills across functions, categories, and geographies," Sami recommended. This “pyramid approach,” he explained, provides the stability needed to take on strategic roles later in one’s career. Rather than advancing quickly, professionals should focus on diversifying their skills, as these foundational experiences build resilience and adaptability.
2. Take Calculated Risks for Growth
Recalling his decision to lead a Greenfield operation in Algeria, Sami emphasized the growth that comes from calculated risks. “Evaluate opportunities like investments,” he advised. “Balance the risks with the potential rewards in terms of personal and professional development.” While some ventures may be challenging, he believes that all experiences contribute to long-term growth, even if outcomes aren’t as expected.
3. Gain Global Perspective Through Cultural Exposure
Sami underscored the importance of understanding different work cultures, particularly for those aspiring to senior multinational roles. “Exposure to diverse regions builds essential skills,” he noted. From Asia to Europe, each region’s communication and relationship-building styles are distinct, and understanding these nuances can be the difference in successful leadership.
4. Develop Skills for the Future of Supply Chain
For those looking ahead, Sami pinpointed three critical areas:
- Geopolitical Awareness: Today’s supply chains are more vulnerable to global events. Leaders must stay informed about geopolitical dynamics and consider their effects on sourcing and logistics.
- Technological Proficiency: AI and automation are transforming supply chain operations, and Sami believes future leaders need to monitor and guide these tools, much like a pilot monitors autopilot.
- Sustainability (ESG): Sami stressed that Environmental, Social, and Governance standards are now essential. Leaders should incorporate ESG into their strategic planning, as sustainable practices are becoming necessary for operational success.
5. Balance Immediate Goals with Long-Term Vision
Addressing the challenge of short- versus long-term focus, Sami shared that great leaders maintain a strategic vision even amid daily demands. He emphasized that balancing immediate operational needs with longer-term goals like technology adoption and sustainability is crucial to effective supply chain leadership.
6. Advice for Early-Career Professionals
For those just starting out, Sami’s advice is clear: “Focus on building a strong foundation, seek diverse experiences, and make sure you enjoy your work.” He explained that aligning career paths with personal interests contributes to professional success and fulfillment.
Sami Naffakh’s advice underscores the value of foundational skill-building, strategic risk-taking, and adaptability in today’s dynamic supply chain landscape. His insights provide practical guidance for supply chain professionals looking to build resilient, impactful careers in an increasingly complex global environment.